Boosting testosterone makes men prefer higher-status products

Status symbols, like a luxury car or brand-name denim, may not function any better than their lower-status counterparts, but they do convey a message about the owner's position on the social ladder. A new study found that a single dose of testosterone was enough to boost men's preference for higher-status goods, pointing to a biological basis for consumer behavior.

from Top Health News -- ScienceDaily https://ift.tt/2tSzv5r