Adoption of AI calls for new kind of communication competence from sales managers

Artificial intelligence, AI, is rapidly transforming work also in the financial sector. A recent study explored how integrating AI into the work of sales teams affects the interpersonal communication competence required of sales managers. The study found that handing routine tasks over to AI improved efficiency and freed up sales managers' time for more complex tasks. However, as the integration of AI progressed, sales managers faced new kind of communication challenges, including those related to overcoming fears and resistance to change.

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