Monday, May 19, 2025

Stars or numbers? How rating formats change consumer behavior

Researchers found that consumers tend to overestimate fractional star ratings and underestimate fractional numerals. In either case, the ratings can be misleading, potentially causing a company to unknowingly overpromise and underdeliver -- or sell its own product short.

from Top Health News -- ScienceDaily https://ift.tt/25nZ4cF

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Scientists just mapped the mutations that power cancer growth

Researchers have created the first complete map showing how hundreds of mutations in a key cancer gene affect tumor growth. By testing every...