Monday, May 19, 2025

Stars or numbers? How rating formats change consumer behavior

Researchers found that consumers tend to overestimate fractional star ratings and underestimate fractional numerals. In either case, the ratings can be misleading, potentially causing a company to unknowingly overpromise and underdeliver -- or sell its own product short.

from Top Health News -- ScienceDaily https://ift.tt/25nZ4cF

No comments:

Post a Comment

Scientists restore memory by blocking a single Alzheimer’s protein

Researchers have identified a new potential weapon against Alzheimer’s: blocking a protein called PTP1B. In mice, this approach boosted memo...