Monday, May 19, 2025

Stars or numbers? How rating formats change consumer behavior

Researchers found that consumers tend to overestimate fractional star ratings and underestimate fractional numerals. In either case, the ratings can be misleading, potentially causing a company to unknowingly overpromise and underdeliver -- or sell its own product short.

from Top Health News -- ScienceDaily https://ift.tt/25nZ4cF

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Scientists create supercharged vitamin K that helps the brain heal itself

Scientists in Japan have created powerful new vitamin K-based compounds that may help the brain regenerate lost neurons — a breakthrough tha...